Classic Mountain Homes (CMH) is a North Idaho-based custom home builder specializing in rustic-style residences, timber frame structures, and log homes. Nestled in the Rocky Mountains, their work honors traditional craftsmanship while integrating modern building materials and techniques.
They came to us to create a refined brand identity that reflects their deep roots in heritage homebuilding while appealing to a new generation of clients seeking custom mountain living.
Scope of Work:
Logo and visual identity
Typography and color system
Brand voice and messaging
Print collateral design
Classic Mountain Homes
The brand takes cues from natural materials and classic design, using serif typography, wood-inspired textures, and clean layouts to convey timelessness and trust. The palette is grounded and earthy, mirroring the warmth of the homes they build and the surrounding landscape.
The identity feels intentional and elevated, balancing rustic authenticity with the clarity needed to stand out in a premium builder market.
