As a Senior Graphic Designer on Nike’s apparel design team, I contributed to key storytelling moments across Training, Running, and Yoga. One standout project was the Creed II capsule, a limited collection that coincided with the film’s release and channeled the mindset of a Nike athlete through the lens of fight culture.
The goal was to create a design system that felt cinematic, emotional, and built for movement.
Scope of Work:
Athlete Logo + Visual Identity
Capsule + Art Direction
Apparel Graphics
Cross-functional collaboration with MGM and brand teams
Artwork Production Schematics
Nike x Creed
The creative approach was grounded in raw athleticism and visual restraint. I used bold typography, high-contrast black and white imagery, and sharp red accents to echo the film’s themes of legacy and discipline. The graphics were designed to hit hard and wear well, whether in the gym or on the street.
The final capsule delivered a layered story, equal parts performance, pride, and punch.
