Metis Creative is a production house led by directors Clay Porter and Cameron Baird, specializing in bold, story-driven content for brands across media platforms.
They came to us to develop a brand identity that captured their cinematic edge and fluid creative process—bridging commercial polish with documentary grit.
Scope of Work:
Logo and visual identity
Brand direction
Type system and color palette
Website design
Metis Creative
The identity leans into bold simplicity to cut through the visual noise often found in the action sports world. By embracing high contrast, clean typography, and minimal composition, the brand acts as a steady visual anchor in a fast-moving, texture-heavy space.
The logo is assertive and modern, built to scale across mediums—from film title cards to social graphics and merch. Black-and-white color blocking and heavy sans-serif type nod to the grit of filmmaking while allowing the work itself to take center stage.
