Nike Run Mexico was a large-scale community running event hosted in the heart of Mexico City. Designed to connect with a younger generation of athletes, the event brought together over 20,000 runners, led by and for women, while embracing the vibrant spirit of the city.
Nike brought us in to create a bold visual system that would unite participants, highlight female leadership, and reflect the cultural energy of CDMX.
Scope of Work:
Graphic Visual Center + Color Palette
Capsule + Art Direction
Apparel Graphics + Typography Design
Artwork Production Schematics
Nike Run Mexico
The creative leaned into powerful simplicity and typographic rhythm. We paired direct, declarative messaging with high-contrast layouts to match the energy and pride of youth-driven sport. Bright pink accents signaled bold femininity, while the black and white base gave the campaign strength and versatility across all mediums.
The system was built to be modular and expressive, allowing rally cries like “LED BY HER” and “UNITING MÉXICO CITY” to dominate physical and digital spaces alike.
